CEO Content Creation Curriculum

CEO Content Creation...

CEOs, Founders, Business Leaders...

CEO CONTENT CREATION & MASTERING INDUSTRY INFLUENCE

START DATE: : Saturday, 9th August 2025
FIRST CLASS: ✅ FREE Class Session
DURATION: 8 Weeks
FORMAT: Hybrid (Live Sessions + Self-Paced Assignments + Feedback Sessions
WHO IS THIS MEANT FOR?: CEOs, Founders, Business Leaders, Executives, Country Directors/ Executive Directors of Development Organizations (Bilaterals, Multilaterals, NGOs and CSOs), Directors and Executives
COURSE FEE: ₦500,000/ USD350 per participant

Course Outline:

THE POWER OF CEO BRANDING & CONTENT STRATEGY

OBJECTIVE: Understand why CEOs must engage in content creation and how it impacts brand perception.

DURATION: 2.5 hours (Live Session + Q&A)

AREAS OF FOCUS

Why CEOs should be content creators
Personal brand vs. Corporate brand alignment
Identifying core brand messages
Content pillars for CEOs

PEDAGOGY

Case studies (Elon Musk, Gary Vaynerchuk, Oprah Winfrey, etc.)
Interactive discussion on CEO branding mistakes
“Personal brand manifesto”
Assignment

STORYTELLING FOR CEOs

OBJECTIVE: Master storytelling techniques to make content engaging and relatable.

DURATION: 2 hours

AREA OF FOCUS

The hero’s journey framework
Data storytelling (turning stats into stories)
Authenticity in CEO communication

EXERCISE

“My Founder Story”

ASSIGNMENT

“60-second brand story”

VIDEO CONTENT BASICS FOR CEOs

OBJECTIVE: Learn video fundamentals (lighting, framing, scripting, delivery).

DURATION: 2.5 hours (Live Demo + Practice)

AREA OF FOCUS

Best camera setups (smartphone vs. professional)
Lighting hacks for professional-looking videos
Framing (rule of thirds, eye level)
Teleprompter vs. Natural delivery

EXERCISE

“1-Minute CEO Message”

ASSIGNMENT

Film 3 short videos

LINKEDIN & SOCIAL MEDIA CONTENT FOR CEOs

OBJECTIVE: Optimize LinkedIn and social media for thought leadership.

DURATION: 2 hours

AREA OF FOCUS

Best posting times & frequency
Hook-writing for engagement
How to repurpose video content

EXERCISE

Rewrite a boring LinkedIn post into an engaging one

ASSIGNMENT

Post 3x per week on LinkedIn

LIVE VIDEO & WEBINARS FOR CEOs

OBJECTIVE: Gain confidence in live video (Instagram Live, LinkedIn Live, Webinars).

DURATION: 2.5 hours (Live Simulation)

AREA OF FOCUS

Preparing for live sessions
Handling Q&A like a pro
Engaging the audience

EXERCISE

Mock Live Session

ASSIGNMENT

Go live once on any platform

REPURPOSING CONTENT LIKE A PRO

OBJECTIVE: Learn to maximize content across platforms.

DURATION: 2 hours (Workshop)

AREA OF FOCUS

Turning videos into other formats
Automation tools

EXERCISE

Repurpose a 1-minute video

ASSIGNMENT

Create a content repurposing plan

MEASURING IMPACT & ITERATING

OBJECTIVE: Track performance and refine content strategy.

DURATION: 2 hours (Analytics Deep Dive)

AREA OF FOCUS

Key metrics (engagement, reach, leads)
A/B testing headlines and thumbnails

EXERCISE

Analyze your best & worst-performing post

ASSIGNMENT

Optimize one under performing post

FINAL PROJECT & GRADUATION

OBJECTIVE: Showcase learnings in a final presentation.

DURATION: 3 hours (Pitch Session + Feedback)

FINAL ASSIGNMENT

GRADUATION

Certificates awarded
Peer feedback session

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