THE POWER OF CEO BRANDING & CONTENT STRATEGY
OBJECTIVE: Understand why CEOs must engage in content creation and how it impacts brand perception.
DURATION: 2.5 hours (Live Session + Q&A)
AREAS OF FOCUS
- Why CEOs should be content creators
- Personal brand vs. Corporate brand alignment
- Identifying core brand messages
- Content pillars for CEOs
PEDAGOGY
- Case studies (Elon Musk, Gary Vaynerchuk, Oprah Winfrey, etc.)
- Interactive discussion on CEO branding mistakes
- “Personal brand manifesto”
- Assignment
STORYTELLING FOR CEOs
OBJECTIVE: Master storytelling techniques to make content engaging and relatable.
DURATION: 2 hours
AREA OF FOCUS
- The hero’s journey framework
- Data storytelling (turning stats into stories)
- Authenticity in CEO communication
EXERCISE
ASSIGNMENT
VIDEO CONTENT BASICS FOR CEOs
OBJECTIVE: Learn video fundamentals (lighting, framing, scripting, delivery).
DURATION: 2.5 hours (Live Demo + Practice)
AREA OF FOCUS
- Best camera setups (smartphone vs. professional)
- Lighting hacks for professional-looking videos
- Framing (rule of thirds, eye level)
- Teleprompter vs. Natural delivery
EXERCISE
ASSIGNMENT
LINKEDIN & SOCIAL MEDIA CONTENT FOR CEOs
OBJECTIVE: Optimize LinkedIn and social media for thought leadership.
DURATION: 2 hours
AREA OF FOCUS
- Best posting times & frequency
- Hook-writing for engagement
- How to repurpose video content
EXERCISE
- Rewrite a boring LinkedIn post into an engaging one
ASSIGNMENT
- Post 3x per week on LinkedIn
LIVE VIDEO & WEBINARS FOR CEOs
OBJECTIVE: Gain confidence in live video (Instagram Live, LinkedIn Live, Webinars).
DURATION: 2.5 hours (Live Simulation)
AREA OF FOCUS
- Preparing for live sessions
- Handling Q&A like a pro
- Engaging the audience
EXERCISE
ASSIGNMENT
- Go live once on any platform
REPURPOSING CONTENT LIKE A PRO
OBJECTIVE: Learn to maximize content across platforms.
DURATION: 2 hours (Workshop)
AREA OF FOCUS
- Turning videos into other formats
- Automation tools
EXERCISE
- Repurpose a 1-minute video
ASSIGNMENT
- Create a content repurposing plan
MEASURING IMPACT & ITERATING
OBJECTIVE: Track performance and refine content strategy.
DURATION: 2 hours (Analytics Deep Dive)
AREA OF FOCUS
- Key metrics (engagement, reach, leads)
- A/B testing headlines and thumbnails
EXERCISE
- Analyze your best & worst-performing post
ASSIGNMENT
- Optimize one under performing post
FINAL PROJECT & GRADUATION
OBJECTIVE: Showcase learnings in a final presentation.
DURATION: 3 hours (Pitch Session + Feedback)
FINAL ASSIGNMENT
GRADUATION
- Certificates awarded
- Peer feedback session
